Buildings are leaving behind their characteristics as permanent still volumes and changing into interactive elements. Human perception shifts to perceive them now more like a TV than a squared sleek facade. That gives them the special effect "in motion" that we didn´t have before, opening the possibilities to a broad spectrum of typologies.
It seems large scale video projections are
becoming lately very popular as an instrument of marketing and a way of attracting attention in cultural events and art hubs. Here is a video projection from URBANSCREEN, a german company dedicated to the production of this special unique pieces of architecture in motion. You can see one of the videos about their great creations here:
